Real Estate CRM
End-to-End Real Estate Sales & Customer Experience Management
Problem in Real Estate:
Real estate businesses often deal with fragmented customer information. Leads come from multiple sources (portals, brokers, walk-ins, referrals), and without a centralized system:
- Agents lose track of hot leads.
- Customers feel ignored because follow-ups are inconsistent.
- Project inventory (available units, pricing, offers) isn’t always up-to-date.
- Sales cycle is long, with many touchpoints, and deals often fall through without timely nurturing.
How CRMFarm Solves It
How CRMFarm
Solves It
Lead Capture & Routing
- Automatically capture leads from property portals, website forms, campaigns, and walk-ins.
- Assign leads to the right agent based on location, budget, or project interest.
Smart Lead Nurturing
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Automated follow-up reminders via WhatsApp, SMS, and email.
- Personalized drip campaigns to keep prospects engaged until they’re ready to buy.
Inventory Management Integration
- Real-time availability of units across projects inside CRM.
- Agents can instantly share brochures, price sheets, and available options with clients.
Smart Lead Nurturing
- Schedule and track site visits with automatic notifications to customers and sales reps.
- Record feedback to refine follow-up strategies.
Sales Conversion & Post-Sales
- Track deals from booking to final agreement.
- Manage documentation, payment schedules, and legal checkpoints within CRM.
- Customer success workflows ensure buyers are kept updated until handover.
Scenario
A potential buyer inquires about a 3BHK apartment through 99acres. The lead is captured instantly in CRMFarm, routed to an agent specializing in premium housing, and tagged with “Budget: 1.2 Cr, Location: South Bangalore.”
- Within minutes, the buyer receives a WhatsApp message with available units.
- The agent schedules a site visit from inside the CRM, which updates both the customer and the builder.
- After the visit, the buyer is automatically sent EMI options and floor plans.
- The deal is tracked until booking, with post-sales reminders for payments and document uploads.
Impact for Real Estate Companies
30–40% faster response time to leads
Reduced lead leakage (every inquiry is tracked)
Higher conversions because of consistent follow-up
Better customer experience with transparent communication