Real Estate CRM
End-to-End Real Estate Sales & Customer Experience Management
Problem in Real Estate:
Real estate businesses often deal with fragmented customer information. Leads come from multiple sources (portals, brokers, walk-ins, referrals), and without a centralized system:
- Agents lose track of hot leads.
- Customers feel ignored because follow-ups are inconsistent.
- Project inventory (available units, pricing, offers) isn’t always up-to-date.
- Sales cycle is long, with many touchpoints, and deals often fall through without timely nurturing.
 
															How CRMFarm Solves It
How CRMFarm 
Solves It
				 
															Lead Capture & Routing
- Automatically capture leads from property portals, website forms, campaigns, and walk-ins.
- Assign leads to the right agent based on location, budget, or project interest.
 
															Smart Lead Nurturing
- 
											
													
										Automated follow-up reminders via WhatsApp, SMS, and email.
 
- Personalized drip campaigns to keep prospects engaged until they’re ready to buy.
 
															Inventory Management Integration
- Real-time availability of units across projects inside CRM.
- Agents can instantly share brochures, price sheets, and available options with clients.
 
															Smart Lead Nurturing
- Schedule and track site visits with automatic notifications to customers and sales reps.
- Record feedback to refine follow-up strategies.
 
															Sales Conversion & Post-Sales
- Track deals from booking to final agreement.
- Manage documentation, payment schedules, and legal checkpoints within CRM.
- Customer success workflows ensure buyers are kept updated until handover.
Scenario
 
															A potential buyer inquires about a 3BHK apartment through 99acres. The lead is captured instantly in CRMFarm, routed to an agent specializing in premium housing, and tagged with “Budget: 1.2 Cr, Location: South Bangalore.”
- Within minutes, the buyer receives a WhatsApp message with available units.
- The agent schedules a site visit from inside the CRM, which updates both the customer and the builder.
- After the visit, the buyer is automatically sent EMI options and floor plans.
- The deal is tracked until booking, with post-sales reminders for payments and document uploads.
Impact for Real Estate Companies
 
															30–40% faster response time to leads
 
															Reduced lead leakage (every inquiry is tracked)
 
															Higher conversions because of consistent follow-up
 
															Better customer experience with transparent communication
